{
  "title": "SaaS trust signals without testimonials: structured LandingBoost scan summary",
  "generatedAt": "2026-09-09T09:48:13Z",
  "source": "LandingBoost lp_scan_history",
  "unit": "latest valid scan per normalized external domain",
  "population": {
    "pageCategory": "saas",
    "uniqueDomains": 48,
    "scanDateStart": "2026-08-04",
    "scanDateEnd": "2026-09-09",
    "pageFactsVersion": "page_facts_v1"
  },
  "filters": [
    "Keep the latest valid scan for each normalized domain",
    "Require page_category = saas",
    "Require overall and four diagnostic scores to be between 0 and 100, with overall_score above 0",
    "Require full_result.page_facts",
    "Exclude LandingBoost, localhost, 127.0.0.1, and blank domains"
  ],
  "results": {
    "trustPrimaryBottleneck": { "count": 43, "denominator": 48, "percent": 89.6 },
    "trustBelow60": { "count": 34, "denominator": 48, "percent": 70.8 },
    "noDetectedTestimonials": { "count": 28, "denominator": 48, "percent": 58.3 },
    "noDetectedOutcomeTestimonials": { "count": 40, "denominator": 48, "percent": 83.3 },
    "proofAtDecisionPoint": { "count": 9, "denominator": 48, "percent": 18.8 },
    "proofExistsButNotAtDecisionPoint": { "count": 21, "denominator": 48, "percent": 43.8 },
    "noDetectableProof": { "count": 18, "denominator": 48, "percent": 37.5 }
  },
  "definitions": {
    "validScan": "A completed row with a non-null full result, overall score from 1 to 100, and Clarity, Relevance, Trust, and Action scores from 0 to 100.",
    "testimonial": "A testimonial-like proof item detected by page_facts_v1. Zero means not detected in the captured page, not proof that none exists anywhere on the site.",
    "outcomeTestimonial": "A detected testimonial containing a specific outcome signal under page_facts_v1.",
    "decisionPoint": "The captured page facts classified proof as close enough to the primary action to support that decision. This export does not publish a pixel-distance benchmark.",
    "primaryBottleneck": "The diagnostic axis recorded as the first priority by the scan result. It is not a measured cause of conversion loss."
  },
  "limitations": [
    "This is an observational product dataset, not a randomized conversion experiment.",
    "The sample contains 48 unique SaaS domains and should not be treated as representative of every SaaS landing page.",
    "Detection depends on the captured page and page_facts_v1; content behind interaction, consent, authentication, or capture failure may be missed.",
    "No customer URLs, copy, screenshots, emails, or user identifiers are included in this public aggregate.",
    "The data supports prioritizing a trust review; it does not estimate conversion uplift from any edit."
  ]
}