Before · May 15, 2026
Score 58
everlist.dev
EverList landing page before and after
Same dark directory look, but the page stopped sounding clever and started selling the job: list free, get found in Google and AI — with steps and countable proof under the CTA.
58 → 80
+22 points
Action → Trust
After · Jul 28, 2026
Score 80
What changed
Swapped the clever headline for a free CTA plus discovery proof
Headline moved from “List your SaaS once. Found forever.” to “Get your SaaS discovered in Google and AI search.”
Primary CTA became “List My SaaS — Free” instead of “See a real EverList listing.”
Hero added a three-step path (submit → discovery pages → get found) plus countable proof: founder-submitted tools and indexed pages.
Why it matters
Lesson
Directory products die when the next step feels like research. Free + obvious + proof under the button removes that friction.
If action is the bottleneck, make the CTA free and obvious — then put proof directly under it.