Before · Apr 22, 2026
Score 29
fix-wp.com
fix-wp.com landing page before and after
Same orange/white system, but the first screen stopped selling “AI fixes WordPress” and started answering site-down panic with a held payment and a clear refund path.
29 → 80
+51 points
Trust
After · Jul 15, 2026
Score 80
What changed
Rewrote the hero around urgency + a Stripe-held pay-when-fixed guarantee
Headline shifted from “AI fixes your broken WordPress site in minutes” to the visitor’s panic: “Help! My WordPress site is down?”
Outcome became concrete and risk-free: “Back online in 1 hour — or you pay nothing.”
A thin “auto-refunded if we can’t fix it” chip became a full trust panel: Stripe holds the money, releases when fixed, auto-refunds if not.
Why it matters
Lesson
When the site is down, people don’t buy features — they buy the removal of downside before they click.
If trust is the bottleneck, put the risk reversal in the first viewport, not in the fine print.