Before · Jul 1, 2026
Score 52
trytenthirty.com
TenThirty landing page before and after
Before teaches CBT-I and shows a ritual checklist. After sets one night contract — no 1am scroll — with the lock-screen moment in the hero and honest pricing under the download.
52 → 67
+15 points
Trust / Clarity
After · Jul 30, 2026
Score 67
What changed
Tightened the hero to one late-night outcome visitors can feel tonight
Headline moved from “Fall asleep faster when your brain won’t shut up” to “No 1am scroll. Not tonight.”
Hero product shot switched from a brightness-check ritual list to two phones showing the lock moment.
Price line under the CTA got honest: 7 nights free, then $49.99/year — cancel anytime.
Why it matters
Lesson
Habit products convert when the visitor can picture tonight — not when they finish reading a therapy syllabus.
Pick one painful moment, say it in fewer words, and show that moment in the product shot.