The purpose comes first
“Know the channel before the game starts” replaces “Today” as the main heading. A new visitor gets a product explanation before interpreting the schedule.
CLARITY / WHERE
Explain the guide before showing the listings.
The earlier capture opens with “Today” and an events list. The later page first explains the job: finding the channel before a game starts.
Archived desktop capturesClick either image to inspect the original view ↗
THE VISIBLE DIFFERENCE
What changed.
Scope becomes explicit
The later introduction mentions TV channels, streaming apps, and the visitor’s country. It gives context to the listings that follow.
The account offer is clearer
“Sign in” gives way to “Create a free account,” with a small event preview nearby. The page explains the offer before asking for access.
TAKE THIS IDEA
An interface that works for returning users may skip the explanation a new visitor needs. An introductory layer can connect a useful screen to a reason to sign up.
BEHIND THE COMPARISONThe suggestion, the match, and the limits.Different change observed+
EARLIER LANDINGBOOST SUGGESTION
Add one real customer proof line with a concrete outcome directly under the primary CTA.
Does the change follow the suggestion?
The earlier suggestion was a customer proof line near the CTA. It does not explain the larger move from an events-first screen to an introductory landing page. LandingBoost attribution is unconfirmed.
What we cannot conclude
This is a substantial page change, rather than an isolated headline test. No account-creation or revenue outcome is available for the comparison.
No verified conversion or revenue result is attached to this pair. A scan or visual match does not establish ownership, adoption, or causality.
What to measure next
Ask new visitors what the product helps them find, then compare completed account creation per eligible visit.
Name the workflow, not just the vision.
A broad machine-learning idea becomes a concrete three-step offer.
See what changed ↗
One inbox. A clearer invitation to use it.
A waitlist invitation becomes a product entry point.
See what changed ↗
Put a human behind the scheduling promise.
A founder statement appears directly below the main action.
See what changed ↗YOUR PAGE, NEXT