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LandingBoost research

What actually changed conversion?

Source-linked CRO studies built from 291 normalized case-study records, a 6,700-experiment meta-analysis, and LandingBoost scan data. Each report separates the edit, the measured metric, and the limitation—so a reported click lift is never presented as guaranteed revenue.

These are reported results from third-party case studies, not forecasts for your page. Publication bias, audience, offer, traffic quality, and test design can all change the outcome.
Research graphic summarizing 102 visual-hierarchy CRO records, 176 usable links, 27 strong single-pattern records, 13 negative or neutral links, and the page contexts where hierarchy evidence appears most often
102 usable records

Landing Page Visual Hierarchy: What 102 Experiments Changed

LandingBoost reviewed 102 visual-hierarchy CRO records to show which landing-page layout and CTA placement changes improved clicks, signups, and sales.

 Research graphic summarizing 86 pricing-offer CRO records, 242 usable evidence links, 54 SaaS pricing-page links, and where pricing evidence appears most often
86 usable records

SaaS Pricing Page Tests: What Reduced Offer and Pricing Friction

LandingBoost reviewed 86 pricing-offer CRO records to show which SaaS pricing page changes improved demos, revenue, and plan selection.

 Research graphic summarizing 107 value-proposition CRO records, 204 usable evidence links, and the page contexts where message-clarity tests appear most often
107 usable records

SaaS Value Proposition Examples: What Changed Signups and Purchases

LandingBoost reviewed 107 value-proposition CRO records to show which SaaS message changes improved signups, demo clicks, and purchases, plus where they failed.

 Bar chart comparing average revenue-per-visitor effects across eight CRO experiment categories in a 6,700-test meta-analysis
6,700 experiments

What 6,700 CRO Experiments Say Actually Moves Revenue

A meta-analysis of 6,700 ecommerce experiments found small average revenue effects, with scarcity and social proof ahead of button and CTA copy changes.

 Envoy CTA and navigation experiment: Why Envoy changed to Solutions and reported 16.53% more signups
+16.53% signups

SaaS Landing Page CTA Tests: What Actually Increased Signups

Three landing page experiments show when CTA wording, navigation labels, and button choices increased signups or clicks, with metric caveats.

 WikiJob social proof experiment: testimonials moved near the purchase decision and reported 34% more purchases
+34% purchases

Social Proof Tests: Where Testimonials and Logos Actually Worked

Published tests of testimonials and customer logos show that proof placement and proximity to the decision can matter more than simply adding a logo row.

 EDP form friction experiment: contact details requested progressively and reported more than 25% higher lead conversion
>25% lead conversion

Landing Page Form Friction: What Happened When Companies Asked for Less

Evidence from published form and journey experiments shows how progressive fields, shorter processes, and clearer paths affected lead and conversion rates.

 Pre-launch security checklist for AI-built apps covering data access, secrets, endpoints, and deployment configuration

Security Checklist for AI-Built Apps: What to Fix Before You Launch

A practical security checklist for apps built with Cursor, Claude, Lovable, Bolt, and Replit, covering data access, secrets, endpoints, and deployment configuration.

How to read these reports

  • We preserve the source's reported metric: clicks, signups, leads, or purchases are not interchangeable.
  • We flag multi-change tests and missing context instead of assigning the whole result to one UI element.
  • Use each result to form a testable hypothesis for your page—not to predict a lift.