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LandingBoost research

What actually changed conversion?

Source-linked CRO studies built from 291 normalized case-study records, a 6,700-experiment meta-analysis, and LandingBoost scan data. Each report separates the edit, the measured metric, and the limitation—so a reported click lift is never presented as guaranteed revenue.

These are reported results from third-party case studies, not forecasts for your page. Publication bias, audience, offer, traffic quality, and test design can all change the outcome.
LandingBoost research graphic showing a verifiable SaaS proof stack and aggregate trust findings from 48 unique SaaS domains
48 unique SaaS domains

How to Build Trust on a SaaS Landing Page Without Testimonials

A 48-domain LandingBoost study shows where SaaS proof goes missing and gives founders an honest trust stack to use before testimonials exist.

 Research graphic summarizing 52 product-media CRO records, 97 usable links, 24 strong single-pattern records, 11 negative or neutral links, and the page contexts where screenshot evidence appears most often
52 usable records

Do Product Screenshots Increase Landing Page Conversion?

LandingBoost reviewed 52 CRO records on screenshots, product images, and demo visuals to show when landing-page visuals helped and when they hurt.

 Research graphic summarizing 102 visual-hierarchy CRO records, 176 usable links, 27 strong single-pattern records, 13 negative or neutral links, and the page contexts where hierarchy evidence appears most often
102 usable records

Landing Page Visual Hierarchy: What 102 Experiments Changed

LandingBoost reviewed 102 visual-hierarchy CRO records to show which landing-page layout and CTA placement changes improved clicks, signups, and sales.

 Research graphic summarizing 86 pricing-offer CRO records, 242 usable evidence links, 54 SaaS pricing-page links, and where pricing evidence appears most often
86 usable records

SaaS Pricing Page Tests: What Reduced Offer and Pricing Friction

LandingBoost reviewed 86 pricing-offer CRO records to show which SaaS pricing page changes improved demos, revenue, and plan selection.

 Research graphic summarizing 107 value-proposition CRO records, 204 usable evidence links, and the page contexts where message-clarity tests appear most often
107 usable records

SaaS Value Proposition Examples: What Changed Signups and Purchases

LandingBoost reviewed 107 value-proposition CRO records to show which SaaS message changes improved signups, demo clicks, and purchases, plus where they failed.

 Bar chart comparing average revenue-per-visitor effects across eight CRO experiment categories in a 6,700-test meta-analysis
6,700 experiments

What 6,700 CRO Experiments Say Actually Moves Revenue

A meta-analysis of 6,700 ecommerce experiments found small average revenue effects, with scarcity and social proof ahead of button and CTA copy changes.

 Envoy CTA and navigation experiment: Why Envoy changed to Solutions and reported 16.53% more signups
+16.53% signups

SaaS Landing Page CTA Tests: What Actually Increased Signups

Three landing page experiments show when CTA wording, navigation labels, and button choices increased signups or clicks, with metric caveats.

 WikiJob social proof experiment: testimonials moved near the purchase decision and reported 34% more purchases
+34% purchases

Social Proof Tests: Where Testimonials and Logos Actually Worked

Published tests of testimonials and customer logos show that proof placement and proximity to the decision can matter more than simply adding a logo row.

 EDP form friction experiment: contact details requested progressively and reported more than 25% higher lead conversion
>25% lead conversion

Landing Page Form Friction: What Happened When Companies Asked for Less

Evidence from published form and journey experiments shows how progressive fields, shorter processes, and clearer paths affected lead and conversion rates.

 Pre-launch security checklist for AI-built apps covering data access, secrets, endpoints, and deployment configuration

Security Checklist for AI-Built Apps: What to Fix Before You Launch

A practical security checklist for apps built with Cursor, Claude, Lovable, Bolt, and Replit, covering data access, secrets, endpoints, and deployment configuration.

How to read these reports

  • We preserve the source's reported metric: clicks, signups, leads, or purchases are not interchangeable.
  • We flag multi-change tests and missing context instead of assigning the whole result to one UI element.
  • Use each result to form a testable hypothesis for your page—not to predict a lift.